Granting credit to a trade partner is always associated with a risk. Unfortunately, there is no one genuine way to deal with it. The liberal approach oriented on sales may lead to overtrading and bad debts write -offs. On the other end, too conservative trade policy may end up with a reduction of sales volumes. Furthermore, some companies change their strategy from conservative to liberal several times a year. The one-sided strategy could not help to build a positive business. But, there is a way to avoid it. Successful use of credit requires a balance between sales support and assurance of revenue. Finding it starts with clear understanding of risks associated with credit and their interrelationships.

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09 February 2017 15:00 CET Get brochure


Andriy Sichka is an international credit manager with more than 20 years of experience. He is managing partner Credit Engineering and Development Director of The Association of Credit for Central and Eastern Europe. Andriy successfully accomplished training and consulting projects in companies like JT International, Electrolux, Danfoss, Golder Electronics and TermoHit. He is a member of the Chartered Institute of Credit Management. Andriy constantly invited as speaker and panelist on credit industry conferences. he is the author of publications on credit management including the book «Happy Customers Faster Cash» Eastern Europe edition.

Tel: + 41 78 780 04 48
Skype: andriy.sichka